Grants of up to £10,000 available to support town centre events

Event organisers could receive grants of up to £10,000 to help bring exciting new events to the town centres of Bridgend, Maesteg, Pencoed and Porthcawl.

The council’s Regeneration team is inviting applications to its Town Centre Events Fund, which supports events that attract visitors, increase footfall, boost local businesses and showcase the unique culture and identity of each town.

The fund can cover up to 50 per cent of eligible event costs, excluding VAT, for qualifying events taking place between 1 November 2026 and 30 September 2027.

Priority will be given to new events and those with significant potential for growth. Organisers of existing events can also apply if they can demonstrate how funding would help them expand and enhance their event, such as by increasing capacity, introducing new attractions or developing complementary activities.

Eligible costs include equipment hire, staging, entertainment, security, stewarding, first aid, road closures, advertising and marketing.

Events must take place within the town centres of Bridgend, Maesteg, Pencoed or Porthcawl and demonstrate how they will attract visitors from beyond the immediate area. Applicants will also need to provide a detailed event plan and budget, along with proposals outlining how the event will be promoted and its impact evaluated.

Cabinet Member for Regeneration and Housing, Councillor Colin Davies, said: “Events play a vital role in bringing our town centres to life, giving people more reasons to visit, explore local businesses and enjoy everything our communities have to offer.

“This funding can help organisers turn creative ideas into memorable experiences, building on successful events and attracting even more people to Bridgend, Maesteg and Porthcawl.

“We're keen to hear from organisers with ambitious ideas that can make a real impact, and we encourage anyone interested to get in touch to find out more.”

Applications will be assessed on a first come, first served basis, subject to available funding.

Organisers must secure formal grant approval before incurring any costs they wish to claim and must return their acceptance documentation before proceeding with the funded project. Grants are normally paid after the event, once evidence of expenditure and a final evaluation report have been submitted.

Successful applicants must also obtain all necessary permissions and licences and engage with the Bridgend Event Safety Advisory Group.

To request application details or discuss eligibility, email Bridgend County Borough Council’s Regeneration team.