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Funding support is a recipe for success at new delicatessen

A Bridgend-based shortbread company which has received start-up support through the council’s Kick-start fund has been crowned winner in the ‘Welsh produce of the year’ category at the Food Awards Wales 2019.  

Shelly’s Deli fought off fierce competition at the national awards held in Cardiff City Stadium earlier this month, securing the title for Bridgend County Borough. The awards recognised and celebrated the achievements of local suppliers, wholesalers, chefs and establishments who serve the community with fresh products and deliver great experiences to their diners.

The deli was set up in June 2018 with the help of a Kick Start grant provided jointly by Bridgend County Borough Council and UK Steel Enterprise and has since gone from strength to strength, selling their own range of speciality biscuits, shortbreads and Welsh cakes.

Michelle Davies, owner of Shelly’s Deli, said: “The Kick Start grant has been excellent and it would have been difficult to get to this point without it. Not only have we won a fantastic award at the Food Awards Wales 2019, we are now also supplying cakes, pastries and other delights to St Fagan’s National Museum of History, The National Botanical Gardens, and many other tourist outlets and shops across Wales.”

We are thrilled to hear that Shelly’s Deli are doing so well in Bridgend County Borough and beyond.

It’s great to see so many wonderful businesses thriving in the local area with the help provided from our Kick Start grant. We look forward to continuing to work with local start-up businesses and supporting local enterprise.

Councillor Charles Smith, Cabinet Member for Education and Regeneration

For more information on the Kick Start grant and how your business can apply, please contact Tracy Mortimer on 01656 815315 or email

For general enquiries, please contact Bridgend County Borough Council's customer contact centre:

Telephone: 01656 643643
Opening hours:

Our offices are temporarily closed to the public.

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